Quantitative market research is an effective tool to find out how many people hold a particular view, think or act in a particular way.
Methods for data collection
There are various means of collecting quantitative information but the most common are:
- CATI
- CAPI
- CAWI
- F2F
- Observational Research
- CLT
- Street Mall Intercept
- Mail Survey
- Omnibus Survey
Types of survey
Quantitative research can be used to explore a wide range of issues, such as response to a potential new product / service or awareness of a new advertising campaign. There are also a number of specific types of the survey which are required from time to time by most clients and which can include one or a combination of the above research methods. The most commonly used include:
- Customer Satisfaction Surveys
- Employee Opinion Surveys
- Usage and Attitude Surveys
Sample size
Quantitative surveys can include samples ranging from 50 to several thousand interviews. The number of people to be included in the sample will depend broadly on the level of accuracy required to meet the objectives of the survey. It is often useful to get the better sizing and to get the ‘good’ or a ‘poor’ result.
Our experience
We have experience of a wide variety of quantitative surveys ranging from small-scale projects conducted for local organizations to large-scale continuous work for multi-national clients. We have undertaken projects for many organizations as partners and fieldwork suppliers.
Recent examples of quantitative projects
- Telephone-based quantitative work on customer satisfaction survey with 500 consumers of the products & services
- Face-to-face interviews consisting of a random sample of 1000 consumers in the urban and suburban areas and they are interviewed to assess their needs.
