Content analysis has been defined as a systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding. It is any technique for making inferences by objectively and systematically identifying specified characteristics of messages. The technique of content analysis is not restricted to the domain of textual analysis, Content analysis enables researchers to sift through large volumes of data with relative ease in a systematic fashion. It can be a useful technique for allowing us to discover and describe the focus of individual, group, institutional, or social attention.
Incorporating qualitative content analysis market research services make collecting results from text data easier. Analytique Research content analysis solutions are tailored to the needs of our individual clients based on the specifications they provide us with.
In short content analysis is summarizing any form of content by counting various aspects of the content and do we are familiar to prepare this type of analysis for mainly two reasons,
- It removes much of the subjectivity from summaries and
- It simplifies detection of trends.