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Qualitative Research

Qualitative Research

Qualitative Market Research Services

This is a unique method of human interaction and communication, which is not only about finding out what people think but also about why they think it.

  • Face-to-face IDI’s, group discussions are the best way to get an in-depth insight/feedback.
  • And for an advanced case, it uses “Time-lapse” techniques, which is an art of video interview where shots of the interviewer provide instant, no-brainer cutaways for the editor in post-production.

What do we do?

To conduct an interview session first we detect our targeted group but it may involve interviewing an individual or pairs of people to get a deeper understanding of customers’ behavior and the way they think. This understanding provides a solid base from which next best steps can be prescribed to a company. Valuable source of information comes which can be utilized while developing new products or coming up with new marketing initiatives. A company always want to test the reaction and refine a customer’s approach.

What does it tell about?

  • Customer reaction towards the products and services.
  • How branding, design and packaging influence customers and in what way.
  • How price affects the consumer’s behavior.
  • Acceptability of new products amongst customers.
  • Which sort of marketing messages can have massive impact on them.

The methods we follow

  • In depth interviews
  • Pair interviews
  • Focus group
  • Ethnographic research
  • Usability test
  • Sensory research