An In-depth interview is an open-ended, discovery oriented method. The goal of the interview is to deeply explore the respondent’s point of view, feelings and perspectives. An in-depth interview occurs with one individual at a time.
Our in-depth interview involves not only asking questions, but also we conduct systematic recording and documenting of responses for deeper understanding of responses. It takes 30 – 90 minutes depending on the subject matter and context for each interview session.
We have vast experience in moderating both depth interviews and focus groups across a wide variety of product field which ensures that we are ideally placed to take on this role.