Usability testing is a technique which is used to evaluate specific product by testing it on public like, Do-it-yourself user test. Here it is observed that how an individual accomplish a task. This type of testing is generally used to test a newly launched product. This testing process also may involve eye-tracking method.
With Usability Tests, companies can tailor their virtual focus groups by age, gender, education, location, language, industry, hobbies and other criteria.
What does it make so popular?
- It analyses the performance of the products, that a company wish to meet and where actually it holds.
- Satisfactory reviews.
- Loopholes in promotional efforts.
- Customer’s suggestions and scope for improvements, etc.
As this service is intense with immediate feedback options, so a company who always pays attention for even a single customer’s review, and try to resolve if there any shortfalls, for him this usability test plays a vital role.