Central location test or interview is a quantitative method of market research in which respondents are invited to take part in the predefined tasks and tests, respondents may be pre-recruited or can be intercept recruit, the tests are conducted in a suitable place which can be from public hall to a specialized facility.
The Central Location Test is used for the studies in which the new product or updated product or stimulus material is to be shown to the respondent.
We offer Central Location Tests in a range of research situations, including:
- Sensory Testing
- Advertising or Copy Testing
- Concept tests
- Product tests
- Packaging tests
We provide suitable venues across major cities, recruitment services, interviewing and data entry (often to a client-provided web link) as well as complete full-service projects.