Qualitative research is a significant, exploratory and developmental tool that facilitates identification of the range of buyer attitudes and beliefs, not just the measurement of incidence, project, or forecast quantity. As a pharma marketer it’s critical for you to effectively measure & analyze prescribers, patients, organizational buyers and market trends data for profitability and long-term success.
Analytique research, with its vast experience and expertise in conducting global market research studies for pharmaceutical and biotech companies, offers full range of qualitative research studies for improving your brand performance. We support you by providing valued guidance and in-depth exposure with fast turn around time and high degree of accuracy.
Clients leverage our in-depth domain expertise & direct access to industry key opinion leaders to enhance and guide their feasibility studies, product development cycles, marketing programs, and feedback loops.
Our research methodology: We conduct focus groups, in-depth interviews, one-on-one interviews & telephone interviews for qualitative market research projects. Our research methodology enlists doctors from around the world to participate in client-directed customized studies and discussions anytime, achieving high-quality, qualitative research in less time, with more control, while drawing from a larger, more diverse pool of physicians.
IN-FIELD INTERVIEWS
- IDIs
- Teledepth interviews
- Patient / consumer home interview
- Patient ethnographies
- Paper diaries
- Patient Video diaries
CENTRAL LOCATION
- IDIs
- Focus Groups
- Workshops
- Triads
- Duos
ONLINE
- Focus Groups
- Bulletin boards
