Over the past several decades, more and more companies have depended on business market research to provide them with the information they need to make crucial business decisions. Technology allows companies to use a scientific approach to meet customer needs. With qualitative and quantitative research, companies can use empirical strategies for establishing the 4 P’s of Marketing:
Product: How to develop the perfect product or service to meet the needs of the largest possible consumer base.
Price: How to price the products and service to adequately meet demand while generating the most revenue.
Place: How to distribute the products or services online or offline in order to obtain the widest reach and attract the most customers.
Promotion: How and where to promote the business using traditional and non-traditional marketing tools and advertising techniques.
Why does a company need market research and consultancies?
Companies need to do whatever it takes to truly understand the dynamics of the current market, and the only way to successfully do that is by collecting qualitative and quantitative data.
Few companies employ enough skilled workers that understand how to collect and analyze market data, and those that do understand the considerable cost and expertise necessary to generate the values the company needs to put itself ahead. That’s where we come in.
To conduct an effective market research, it is needed to be upgraded on invaluable information about competitors, economics shifts, current market trend etc. and it is not a one-off activity. The information is needed to be upgraded regularly at different intervals.
The importance is depicted below,
- A market research company can help firms to discover a huge range of issues regarding customer’s needs.
- It provides the “mantra” to reduce the risks of product failure.
- A market research company can only forecast the future trend.
- It helps to select promotional techniques.
- It supplies information regarding market demand and supply.
- Only a market research company can evaluate marketing performances.
These are just few among a lot of factors, for which a market research and consultations are needed.
What do we serve?
- Consumer Market Business Research
- Qualitative and Quantitative Market Research
- PESTEL Analysis
- SWOT Analysis
- Competitor Intelligence
Our company understands all of this and more. We know exactly what it takes to make a company to set apart from the others, moving far ahead in the right direction cementing its place.
Analytique Research offer Market Research Consultancy on all aspects of statistical analysis, from simple tests of significance to advanced segmentation techniques and model building. We ensure that full justice is done to the data gathered by the market research process by ensuring that relationships are uncovered which may be hidden when results are presented at the aggregated level.
We take pride on ourselves for the ability to communicate the results of analyses using the most advanced techniques in a manner which is comprehensible to a non-statistician.